Business Profile
Home Electronics
Apple Inc.This business is NOT BBB Accredited.
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Complaints
This profile includes complaints for Apple Inc.'s headquarters and its corporate-owned locations. To view all corporate locations, see
Customer Complaints Summary
- 9,443 total complaints in the last 3 years.
- 3,447 complaints closed in the last 12 months.
If you've experienced an issue
Submit a ComplaintThe complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.
Initial Complaint
Date:04/03/2025
Type:Billing IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
My newly created apple account has an activation lock that is unremovable on my iPhone, preventing me from downloading new apps and utilizing critical features such as Apple Pay and Find my iPhone. 3 days ago, I made a new apple ID account for my iPhone, and received confirming emails from Apple that my account was successfully created and it was logged in on my iPhone. The next morning, I received the notification that I needed to re-login to my account on my phone, but when I used the password it denied my login and said "Verification Failed, An unknown error occurred." When trying to login on Apple music online it has flagged my account as both being inactivated and locked. I contacted Apple tech support and spoke with someone, and they see that I have multiple "failed" login attempts but they have no idea why. The technician has no clue why my access is being denied and the only suggestion they gave is to wipe my phone and make another account. This specific Apple Case ID is: ************.Business Response
Date: 04/09/2025
April 9, 2025
Better Business Bureau
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BBB Case #: 23158988
Dear Better Business Bureau:
Thank you for your recent correspondence regarding the above-referenced case number.
The customer may request reactivation of their Apple Account at *************************************************.
The customer may review the iCloud Terms of Service at **************************************************************************************.
Apple recommends the customer carefully review ********************** Support articles If your Apple Account is locked, not active, or disabled, available at *******************************************************, If you think your Apple Account has been compromised, available at *******************************************************, and Security and your Apple Account, available at *******************************************************.
Apple considers this matter closed.
Sincerely,
Apple Inc.Initial Complaint
Date:04/03/2025
Type:Delivery IssuesStatus:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
On January 11th, I submitted a request for a replacement of my iPad.On January 11th, I received a 10.9-inch Wi-Fi 256GB iPad in blue from Apple through an trade-in program. However, after a short period of use, I noticed that the charging function was unstable, so I requested a replacement iPad. Apple sent me a shipping label and instructed me to send my iPad back to them via ***** for a replacement.On January 24th, I used the shipping label provided by Apple to send my iPad through ***** (***** tracking number: 79714652357).Return number: HAF6102369 Order number: W1327615144 On January 28th, ***** notified me that my package (the iPad) had been delivered to the address provided by Apple.However, a few weeks later, Apple informed me that they would not be replacing the iPad for **** assumed that if Apple did not replace the iPad, they would return my original device to me. However, after waiting several weeks, I still had not received my old iPad back. I then contacted the Apples agent multiple times to inquire about the status of my device. They all assured me that "my order would be resolved within 48 hours," "I would receive an update," or "my order had already been shipped." Yet, after waiting over a month, I have still not received my iPad back or any information from Apple's team regarding the iPad I had sent.The last time I contacted the Apple agent, they said they didn't know how to resolve the issue.I would like to file a complaint with Apple, requesting either the return of my iPad or a monetary compensation for the device.Business Response
Date: 04/15/2025
April 15, 2025
Better Business Bureau
*********************************************>******************-3507
BBB Case ID: ********
Dear Better Business Bureau:
Thank you for your recent correspondence to the executive offices of Apple.
This office attempted to contact the customer several times regarding their complaint. Because Apple has not received a response, Apple must assume, unless we hear otherwise, that the issues described in their complaint have been resolved to their satisfaction.
Sincerely,
Apple Inc.Customer Answer
Date: 04/15/2025
Better Business Bureau:
I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.
Sincerely,
***** ****Initial Complaint
Date:04/03/2025
Type:Service or Repair IssuesStatus:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I ordered an iphone 16 on the apple website, the phone was never delivered. I called Apple and was instructed to purchase it in person and I would not be charged the phone that never made it. I come to find out when looking at my apple card statement that I am being charged for both phones. I called and they said they took care of it. Now I look again months later and the charges are appearing twice again. I called and keep getting tossed around from apple card to apple support and no one can figure this out.Business Response
Date: 04/04/2025
April 4, 2025
Better Business Bureau
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BBB Case ID: ********
Dear Better Business Bureau:
Thank you for your recent correspondence to the executive offices of Apple.
The customer referenced above has been contacted by Apple, and a mutual resolution was achieved regarding their concerns. Should the customer need additional assistance, ********************** has invited them to contact us directly.
Sincerely,
Apple Inc.Customer Answer
Date: 04/04/2025
Better Business Bureau:
I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.
Sincerely,
******* ******Initial Complaint
Date:04/03/2025
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
My iCloud/App Store was LOCKED without Cause. When try to login via App Store says that just In-Active but then when go to ********************************** says its locked. Submitted the requested info to Unlock it but without a reason was denied.Business Response
Date: 04/11/2025
April 11, 2025
Better Business Bureau
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BBB Case #: 23154631
Dear Better Business Bureau:
Thank you for your recent correspondence regarding the above-referenced case number.
The customer may request reactivation of their Apple Account at *************************************************.
The customer may review the iCloud Terms of Service at **************************************************************************************.
Apple recommends the customer carefully review ********************** Support articles If your Apple Account is locked, not active, or disabled, available at *******************************************************, If you think your Apple Account has been compromised, available at *******************************************************, and Security and your Apple Account, available at *******************************************************.
Apple considers this matter closed.
Sincerely,
Apple Inc.Initial Complaint
Date:04/03/2025
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I purchased an Apple iPhone 15 Pro Max through **** on an installment plan in August 2024. In November 2024 while charging my phone using an Apple branded charger cord, my phone started to smoke and literally caught on fire. Obviously my barely 6 months old phone was rendered useless, not to mention how dangerous it was and the devastation it could have caused had my husband not knocked it onto the floor away from where it was so as not to burn my whole house down. We took the phone to the Apple Store in ***********************, ** which is about a 45 minute drive from where we live. I had to make this trip three different times and all to no avail as Apple decided to deny access to my warranty. So now I am out of the entire cost of the phone as I am still responsible for paying back the installment plan with ATT, I am also out a working phone whatsoever as I cannot afford another one and ATT will not upgrade or have any other options since we just started our service with them in August. I feel it is EXTREMELY wrong and unfair for me to be on the hook for the cost of the phone and not even have a working phone now due to a hardware issue within the phone causing it to start fire. I was shocked they denied my warranty claim even though we have CCTV video of it going up in smoke and flames while completely unattended not caused by anything but a hardware issue in the phone. I could have gone to the media or consulted a lawyer and gotten my way that way potentially, but that didnt feel like the right thing to do and I honestly though Apple would make it right seeing as how their product CAUGHT ON FIRE and could have caused devastation and injury to my family i dont even want to think about. I just want them to make it right and give me a phone that works. Please. I dont know what else to do at this point.Business Response
Date: 04/09/2025
April 9, 2025
Better Business Bureau
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BBB Case #: 23154220
Dear Better Business Bureau:
Thank you for your recent correspondence regarding the above-referenced case number.
The following Apple One (1) ************ Warranty excerpt(s) may be viewed at ********************************************************************************************:
WHAT IS COVERED BY THIS WARRANTY?
Apple Inc. of One Apple *************************************** ***** (Apple) warrants the Apple-branded iPhone, iPad, iPod, Apple TV, HomePod, or Apple Vision Pro hardware product and the Apple-branded accessories contained in the original packaging (Apple Product) against defects in materials and workmanship when used normally in accordance with Apple's published guidelines for a period of ONE (1) YEAR from the date of original retail purchase by the end-user purchaser ("Warranty Period"). *********************** published guidelines include but are not limited to information contained in technical specifications, user manuals and service communications.
WHAT IS NOT COVERED BY THIS WARRANTY?
This Warranty does not apply: (a) to consumable parts, such as batteries or protective coatings that are designed to diminish over time, unless failure has occurred due to a defect in materials or workmanship; (b) to cosmetic damage, including but not limited to scratches, dents and broken plastic on ports unless failure has occurred due to a defect in materials or workmanship; (c) to damage caused by use with a third party component or product that does not meet the Apple Products specifications (Apple Product specifications are available at ****************************** under the technical specifications for each product and also available in stores); (d) to damage caused by accident, abuse, misuse, fire, liquid contact, earthquake or other external cause; (e) to damage caused by operating the Apple Product outside Apples published guidelines; (f) to damage caused by service (including upgrades and expansions) performed by anyone who is not a representative of Apple or an Apple ****************** Provider (AASP)
Apple records confirm the customers iPhone 15 Pro Max was purchased on August 5, 2024, and it is covered by the Apple One (1) ************ Warranty. On January 14, 2025, the customer contacted ********************** and reported a thermal event with the iPhone. The customer provided details regarding the incident and made the iPhone available to Apple for evaluation. After a careful evaluation of the iPhone and review of the details, no manufacturer defect was identified by Apple.
Apples engineering and design teams have performed extensive research and testing to ensure Apple products will not exhibit the kind of failure reported by the customer under normal use.
As such, and based on the product evaluation, Apple maintains its decision to decline the customers request for a covered repair or replacement. Further, upon completion of the evaluation, the customer informed ********************** they did not want the device returned to them, and asked for Apple to recycle it.
Apples support site is available at ******************************************, and Apple Support telephone numbers can be found in Apple Support article Contact Apple for support and service, available at ******************************************/en-us/106932.
Apple considers this matter closed.
Sincerely,
Apple Inc.Initial Complaint
Date:04/02/2025
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
Apple has locked my Apple ID rendering my phone useless. I am unable to manage my family, access years of my data including phone contacts, messages, photos and subscriptions.Attempting to login to my account only displays following message "This account is locked. This account is locked and cant be used."I contacted Apple several times and they will not provide me with any additional information. Apple suggests I reset my phone and create a new apple id but there are two problems with this:1. I can not reset my phone as reset fails because "Find My Phone" requires me to sign in to disable it. but i am unable to sign in because my account is locked 2. I will loose access to all my data linked to ****** account.Business Response
Date: 04/09/2025
April 9, 2025
Better Business Bureau
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BBB Case #: 23153727
Dear Better Business Bureau:
Thank you for your recent correspondence regarding the above-referenced case number.
The customer may request reactivation of their Apple Account at *************************************************.
The customer may review the iCloud Terms of Service at **************************************************************************************.
Apple recommends the customer carefully review ********************** Support articles If your Apple Account is locked, not active, or disabled, available at *******************************************************, If you think your Apple Account has been compromised, available at *******************************************************, and Security and your Apple Account, available at *******************************************************.
Apple considers this matter closed.
Sincerely,
Apple Inc.Initial Complaint
Date:04/02/2025
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
Since updating my iPad to iOS 18, I have had issues with using FaceTime with their apps, Photos and Free-form. The FaceTime app stops working I have to restart my iPad. However, it keeps happening numerous times over a call. I have been in contact with Apple support about this issue for 2 months. They have no solution for me. They have gathered info from my iPad, but no one has given me a solution. I searched to see if other people are having issues and they are. They have been for over 6 months. Apple has known,but have given no solution. They just keep saying, wait until we send out an update. There have been 2 updates with no solution. They are aware of the issue but are not helping.Business Response
Date: 04/09/2025
April 9, 2025
Better Business Bureau
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BBB Case #: 23153621
Dear Better Business Bureau:
Thank you for your recent correspondence regarding the above-referenced case number.
The following Apple One (1) ************ Warranty excerpt(s) may be viewed at ********************************************************************************************:
WHAT IS COVERED BY THIS WARRANTY?
Apple Inc. of One Apple *************************************** ***** (Apple) warrants the Apple-branded iPhone, iPad, iPod, Apple TV, HomePod, or Apple Vision Pro hardware product and the Apple-branded accessories contained in the original packaging (Apple Product) against defects in materials and workmanship when used normally in accordance with Apple's published guidelines for a period of ONE (1) YEAR from the date of original retail purchase by the end-user purchaser ("Warranty Period"). *********************** published guidelines include but are not limited to information contained in technical specifications, user manuals and service communications.
WHAT IS NOT COVERED BY THIS WARRANTY?
This Warranty does not apply to any non-Apple branded hardware products or any software, even if packaged or sold with Apple hardware. Manufacturers, suppliers, or publishers, other than Apple, may provide their own warranties to you please contact them for further information. Software distributed by Apple with or without the Apple brand (including, but not limited to system software) is not covered by this Warranty. Please refer to the licensing agreement accompanying the software for details of your rights with respect to its use. Apple does not warrant that the operation of the Apple Product will be uninterrupted or error-free. Apple is not responsible for damage arising from failure to follow instructions relating to the Apple Products use.
Apple records confirm the customers iPad (9th generation) was purchased on April 19, 2024, and it is currently covered by the Apple One (1) ************ Warranty. On March 3, 2025, a remote diagnostic evaluation of the customers iPad by ********************** determined the unit functioned within Apples designed product specifications. Apple, based on the terms and conditions of the Apple One (1) ************ Warranty, declines the customers request for a repair or replacement without confirming a hardware defect. However, we will continue to provide support for the iPhone under the Warranty.
Since no hardware issues have been uncovered, it is important the customer update the iPad to the most current iOS version, which as of March 31, 2025, is iOS 18.4. Should the reported software issues persist after updating, the customer must follow up with ********************** Support and follow instructions, including providing information about the symptoms and causes of the issues, and responding to requests for information needed to diagnose the Covered Equipment.
Apples support site is available at ******************************************, and Apple Support telephone numbers can be found in Apple Support article Contact Apple for support and service, available at ******************************************/en-us/HT201232.
Apple considers this matter closed.
Sincerely,
Apple Inc.Initial Complaint
Date:04/02/2025
Type:Sales and Advertising IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
On January 8, I traded in my iPhone 15 Pro Max 256 GB for a 16 Pro 128 GB at the downtown ********* Apple Store.Retail price of the 16 Pro was $1,449. Trade-in value for my 15 Pro Max was $****** accordance with the official Canadian tax rules, trade-in value is to be deducted from the retail price before calculating both PST and GST. Taxes are to be calculated on the net amount; in my case $609. I am claiming a refund: $58.80 (PST overcharged) + $42.00 (GST overcharged) = $100.80.Business Response
Date: 04/04/2025
April 4, 2025
Better Business Bureau
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BBB Case ID: ********
Dear Better Business Bureau:
Thank you for your recent correspondence to the executive offices of Apple.
The customer referenced above has been contacted by Apple to discuss their feedback. Apple appreciates the support of our customers and strives to reach mutually satisfactory resolutions to all customer requests. We regret that we were not able to do so in this instance.
Please be assured that Apple considers all of our customers' concerns to be important, and many of Apple's product and policy changes have been made as a direct result of customer feedback.
Sincerely,
Apple Inc.Initial Complaint
Date:04/02/2025
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I didnt renew my subscription with I cloud I now keep getting threatened text. Messages from them that are going to release my information to the public Im getting tired of the threatBusiness Response
Date: 04/09/2025
April 9, 2025
Better Business Bureau
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BBB Case #: 23151464
Dear Better Business Bureau:
Thank you for your recent correspondence regarding the above-referenced case number.
Apple was unable to locate the charge(s) based on the information provided. The Apple Account email under which the transaction(s) were processed and associated order number(s) are required to investigate this issue. As such, Apple invites the customer to respond with the ********************** Account email and order number(s).
Apple recommends the customer review ********************** Support article View your purchase history for the App Store and other Apple media services, available at *******************************************************.
Apple considers this matter closed.
Sincerely,
Apple Inc.Initial Complaint
Date:04/02/2025
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I am a ******* + member and due to which they provide code for Apple Music where i can enroll with the code and listen to the music for free basically for like 4 months. When i go to redeem the code Apple accepts it as a valid code but on confirmation **** says you have used too many codes in the past. This is unacceptable! I called the customer service with ********************** and they said since you redeemed a code last year you cant redeem it again and when i asked for policy reference, they dont have anything saying that customers cant use different code multiple times. This is a violation of consumer rights and trying to trick them into paying for services. I could use 5 months of Apple Music but theyre stopping me from using it. I have all the screenshots. As seen in 2nd screenshot it says ****** offer and ill start paying starting 08/02. Very frustrating when they just randomly make up internal policies without it being made available in black and white and their agents cant even provide any article on Apple website telling me that its against the set policy.Business Response
Date: 04/09/2025
April 9, 2025
Better Business Bureau
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BBB Case #: 23149156
Dear Better Business Bureau:
Thank you for your recent correspondence regarding the above-referenced case number.
The following Apple Music promo terms and conditions excerpt(s) may be viewed at **********************************************************************************************************:
Offer is available for new Apple Music subscribers with an eligible device for a limited time only.
The following ******* Apple Services Offer terms and conditions excerpt(s) may be viewed at ***********************************************************************************************************:
Eligibility
This offer is open to all ******* customers, but there are restrictions.
You must:
Be new to the Apple Service you're trying to sign up for or have an expired account. Example: You wouldnt be eligible for a free trial of Apple Music if youre a current Apple Music subscriber.
Apple records confirm the customer previously accepted an ********************** Music free trial offer, and was previously subscribed to the service on multiple prior occasions as recently as October 23, 2024. As such, Apple declines the customers request to receive additional ********************** Music promotional offers.
Apple appreciates the support of our customers and strives to reach mutually satisfactory resolutions to all customer requests; we apologize we were not able to do so in this instance.
Apple considers this matter closed.
Sincerely,
Apple Inc.
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