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Business Profile

Home Electronics

Apple Inc.

This business is NOT BBB Accredited.

Find BBB Accredited Businesses in Home Electronics.

Complaints

This profile includes complaints for Apple Inc.'s headquarters and its corporate-owned locations. To view all corporate locations, see

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    Customer Complaints Summary

    • 9,446 total complaints in the last 3 years.
    • 3,447 complaints closed in the last 12 months.

    If you've experienced an issue

    Submit a Complaint

    The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

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    Complaint status

    Complaint type

    • Initial Complaint

      Date:04/17/2025

      Type:Product Issues
      Status:
      Resolved
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Dear Apple Support,I am lodging a complaint regarding my unsatisfactory experience with an order placed on April 8, 2025, which included a 150W, 4-port Anker Charger. Upon receipt on April 10, I discovered it emitted an abnormal whining noise, suggesting a manufacturing defect.I contacted Apple Support immediately. The first representative was unhelpful, and ***** redirected me back to Apple. A second representative escalated my case to a senior representative, who advised me to initiate a return myself. Despite being within Apples 15-day return window, the website indicated my item was ineligible for return.A post-sales representative confirmed my eligibility to start a return, noting the website message was unusual. This representative arranged for a replacement and stated I could return the defective charger using the new packaging. However, the replacement never shipped. A subsequent representative assured me that a return wasnt necessary before receiving the replacement, but I later learned the opposite.After speaking with additional representatives, I was informed that the earlier assurance was incorrect. During this interaction, ***** disconnected from the chat without warning, and ****** continued the conversation. I ultimately requested to cancel the return as no satisfactory resolution was provided.I find it unreasonable to require me to return the defective charger before receiving a replacement, especially after receiving conflicting instructions. This inconsistency has caused unnecessary frustration and confusion.I request one of the following resolutions:* A full refund for the defective product.* A prompt replacement without requiring the return first.I expect a swift resolution. Failure to address this may compel me to consider further actions, including a chargeback.Sincerely,***** *****

      Business Response

      Date: 04/18/2025

      April 18, 2025

      Better Business Bureau
      ************************
      ******************-3507
      BBB Case ID: ********

      Dear Better Business Bureau:

      Thank you for your recent correspondence to the executive offices of Apple.

      The customer referenced above has been contacted by Apple, and a mutual resolution was achieved regarding their concerns. Should the customer need additional assistance, ********************** has invited them to contact us directly.

      Sincerely,

      Apple Inc.

      Customer Answer

      Date: 04/18/2025

       
      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

      Sincerely,

      ***** *****

    • Initial Complaint

      Date:04/09/2025

      Type:Product Issues
      Status:
      Resolved
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I was doing a free trial of ********* and they charged me for a yearly subscription before the 24 hours in my email was concluded. I got the 24 hour warning email April 3rd 2025 at 7pm and cancelled my subscription April 4th at 3:57pm. I tried twice through Apple for a refund and they denied me. I would never pay for a years subscription at once and would just like my money back. This hinders me being able to feed my family.

      Business Response

      Date: 04/21/2025

      April 21, 2025






      Better Business Bureau
      *****************************************************************************************


      BBB Case #: 23184304






      Dear Better Business Bureau:


      Thank you for your recent correspondence regarding the above-referenced case number.


      The issue reported by the customer has been satisfactorily resolved. The order was refunded on April 18, 2025, to the original payment method.


      Apple recommends the customer review ********************** Support article View your purchase history for the App Store and other Apple media services, available at *******************************************************.


      Apple considers this matter closed.




      Sincerely,


      Apple Inc.

      Customer Answer

      Date: 04/21/2025

       
      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

      Sincerely,

      ****** *****

    • Initial Complaint

      Date:04/08/2025

      Type:Customer Service Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Dear Apple Support,I am contacting you to formally appeal the recent denial of a refund request for an app purchase that was made on my account without my authorization. The purchase in question was made accidentally by my child and does not reflect a transaction I knowingly approved.Despite submitting a refund request through the appropriate channels, it was denied. I find this concerning, especially given that Apple has policies in place for handling unauthorized or accidental purchasesparticularly those made by minors.I am requesting that this decision be re-evaluated. Ive already taken immediate steps to prevent further incidents, including enabling restrictions and parental controls on all devices associated with my ********** a long-standing Apple customer, I expect this matter to be handled fairly. I kindly urge you to process a one-time courtesy refund as this was an unintentional charge by a minor.Please confirm receipt of this appeal and let me know the next .

      Business Response

      Date: 04/10/2025

      April 10, 2025






      Better Business Bureau
      *****************************************************************************************


      BBB Case #: 23175312






      Dear Better Business Bureau:


      Thank you for your recent correspondence regarding the above-referenced complaint number.


      The following Apple ************** Terms and Conditions excerpt(s) may be viewed at *********************************************************************:


      B. PAYMENTS, TAXES, AND REFUNDS
      You can acquire Content on our Services for free or for a charge, either of which is referred to as a Transaction. Each Transaction is an electronic contract between you and Apple, and/or you and the entity providing the Content on our Services. However, if you are a customer of ********************** ******************************* or Apple ******************, then that entity is the merchant of record for some Content you acquire from Apple Books, Apple Podcasts, or App Store as displayed on the product page and/or during the acquisition process for the relevant Service. In such case, you acquire the Content from Apple ******************************* or Apple ******************, as applicable, which is licensed by the Content provider (e.g., App Provider (as defined below), book publisher, etc.). When you make your first Transaction, we will ask you to choose how frequently we should ask for your password for future Transactions. On applicable Apple hardware, if you enable Touch ID for Transactions, we will ask you to authenticate all Transactions with your fingerprint, and if you enable Face ID for Transactions, we will ask you to authenticate all Transactions using facial recognition. Manage your password settings at any time by following these instructions: ***************************************************.


      Apple will charge your selected payment method for any paid Transactions, including any applicable taxes. If you have also added it to your Apple Wallet, Apple may charge your selected payment method in Apple Wallet using Apple Pay. You can associate multiple payment methods with your Apple Account, and you agree that Apple may store and charge those payment methods for Transactions. Your primary payment method appears at the top of your account settings payments page. 


      If your primary payment method cannot be charged for any reason (such as expiration or insufficient funds), you authorize Apple to attempt to charge your other eligible payment methods in order from top to bottom as they appear on your account settings payments page. If we cannot charge you, you remain responsible for any uncollected amounts, and we may attempt to charge you again or request that you provide another payment method. If you pre-order Content, you will be charged when the Content is delivered to you (unless you cancel prior to the Contents availability). In accordance with local law, Apple may automatically update your payment information regarding your payment methods if provided such information by the payment networks or your financial institutions. Terms related to store credit and gift cards/codes are available here: *********************************************************************/giftcards. For more details about how Transactions are billed, please visit **************************************************. All Transactions are final. Content prices may change at any time. If technical problems prevent or unreasonably delay delivery of Content, your exclusive and sole remedy is either replacement of the Content or refund of the price paid, as determined by Apple. From time to time, Apple may suspend or cancel payment or refuse a refund request if we find evidence of fraud, abuse, or unlawful or other manipulative behavior that entitles Apple to a corresponding counterclaim.


      Apple records confirm the customers ********************** Account has an unpaid balance. As such, Apple recommends the customer carefully review and follow the steps outlined in Apple Support article If your payment method is declined in the App Store or iTunes Store, available at *******************************************************.


      If the customer requires further assistance, they may contact Apple Support at *********************************************.


      Apple considers this matter closed.




      Sincerely,


      Apple Inc.

    • Initial Complaint

      Date:04/07/2025

      Type:Billing Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      On Saturday, 4/5/25, I called Apple sales to get additional information regarding purchasing an Iwatch and information regarding ApplePay/AppleCard. The apple *** advised that I could use an existing credit card to pay off any monthly installment balance on the AppleCard. So on 4/7/25, I purchased the watch and signed up for monthly installment payments through Applecard. In talking to another *** AFTER the purchase regarding setting up the credit card to pay down the monthly installment, she said that I could NOT use my credit card to pay the monthly installment. A supervisor ***** also said the same thing. I do not want to allow them access to a savings or checking account which is why I asked about the credit card. I believe this is deceitful operations and want Apple to stop this practice. It should be clearly stated what methods are available to make payments. And all of their employees shoudl tell the customers the correct informaiton, instead of lying to them to get them to make a purchase.

      Business Response

      Date: 04/08/2025

      April 8, 2025








      Better Business Bureau
      ***************************************************************************************
      BBB Case ID: ********




      Dear Better Business Bureau:


      Thank you for your recent correspondence to the executive offices of Apple.


      The customer referenced above has been contacted by Apple, and a mutual resolution was achieved regarding their concerns. Should the customer need additional assistance, ********************** has invited them to contact us directly. 




      Sincerely,


      Apple Inc.

    • Initial Complaint

      Date:04/07/2025

      Type:Product Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I am writing to request urgent assistance regarding an unresolved issue with my Apple Gift Card balance.I recently purchased an Apple Gift Card and successfully redeemed the balance to my account. However, when I attempted to place an order using the redeemed balance, the order was automatically canceled. Following this, my gift card balance was unexpectedly frozen.Over the past week, I have contacted Apple Support multiple times. Each time, I was transferred between various departments and asked to wait for several hours, but unfortunately, the issue still remains unresolved.I rely on this balance and need to use it as soon as possible. I kindly request that this matter be escalated and resolved promptly. Please let me know what steps I need to take or provide any further information required from my end.Thank you for your attention to this matter.

      Business Response

      Date: 04/09/2025

      April 9, 2025



      Better Business Bureau
      *******************************************br>******************-3507
      BBB Case ID: ********


      Dear Better Business Bureau:

      Thank you for your recent correspondence to the executive offices of Apple.

      The customer referenced above has been contacted by Apple, and a mutual resolution was achieved regarding their concerns. Should the customer need additional assistance, ********************** has invited them to contact us directly. 


      Sincerely,

      Apple Inc.

    • Initial Complaint

      Date:04/07/2025

      Type:Product Issues
      Status:
      Resolved
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      My name is ******* ******, and Im reaching out in hopes of receiving assistance regarding an unauthorized purchase of $139.99 made through my Apple account by a minor without my permission.The charge caused my bank account to become overdrawn. The money taken was being saved to cover a critical bill of $608.68 that is due by April 30, 2025. If Im unable to pay this bill, I risk wage garnishment, which would severely impact me and my family.I submitted a refund request through Apple Support, but it was denied. Ive since taken immediate steps to secure my account, including updating my password and enabling parental controls to prevent this from happening again.I respectfully ask that this refund be reconsidered due to the financial hardship it has caused. I truly value Apples support and hope someone can help me during this difficult time.Thank you for your time and understanding.Sincerely,******* ****** Apple ID: ********************** Phone: **************

      Business Response

      Date: 04/17/2025

      April 17, 2025






      Better Business Bureau
      *****************************************************************************************


      BBB Case #: 23169568






      Dear Better Business Bureau:


      Thank you for your recent correspondence regarding the above-referenced case number.


      The issue reported by the customer has been satisfactorily resolved. The order was refunded on April 16, 2025, to the original payment method.


      Apple recommends the customer review ********************** Support article View your purchase history for the App Store and other Apple media services, available at *******************************************************.


      Apple considers this matter closed.




      Sincerely,


      Apple Inc.

      Customer Answer

      Date: 04/17/2025

       
      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

      Sincerely,

      ******* ******

    • Initial Complaint

      Date:04/07/2025

      Type:Service or Repair Issues
      Status:
      Resolved
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      ************************** fraud charges to all of my credit cards and debit card. There has been fraud also associated with my wallet app in iPhone I have no clue or reason for this. This fraud has been active since buying iPhone had to spend hours on phone calling Apple and they continue with this fraud

      Business Response

      Date: 04/17/2025

      April 17, 2025






      Better Business Bureau
      *****************************************************************************************


      BBB Case #: 23169899






      Dear Better Business Bureau:


      Thank you for your recent correspondence regarding the above-referenced case number.


      The issue reported by the customer has been satisfactorily resolved. The order was refunded on April 8, 2025, to the original payment method.


      Apple recommends the customer review ********************** Support article View your purchase history for the App Store and other Apple media services, available at *******************************************************.


      Apple considers this matter closed.




      Sincerely,


      Apple Inc.

      Customer Answer

      Date: 04/18/2025

       
      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

      Sincerely,

      ****** *****

    • Initial Complaint

      Date:04/07/2025

      Type:Product Issues
      Status:
      Resolved
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Dear Better Business Bureau,I am writing to file a formal complaint regarding an unresolved issue with an order I placed on April 1st, 2025 (Order W1374832437). I paid a total of $1,228.36 and the order was supposed to be mailed with express next-day delivery by *** and it was supposed to arrive on April 2nd, 2025. However, the package was never delivered, and the last tracking update I received was on April 2nd, at 12:01 AM that it was on the way and since then no other movement of the package is shown up to this date (April 7)It appears that either the carrier lost the package or it was stolen. Since the phone wasn't delivered on April 2 and I needed it urgently I requested a refund on April 3rd for the unfulfilled order. Unfortunately, rather than issuing an immediate refund as I expected, the company sent a request to the *** to change the delivery address and has insisted that I must wait until the package is returned by the carrier before they process any refund.I do not believe it is my responsibility to wait for the carrier to return the package, especially since I paid for a service that was not rendered. I also fail to understand why I have been kept waiting for nearly a week without consent, with my money still withheld despite of my several requests for refund made to customer service.I am requesting that the company issue my refund immediately, as I did not receive the product and should not be held accountable for the carrier's failure to deliver.I kindly ask for your assistance in resolving this matter as soon as possible.Thank you for your attention to this ************** regards,**** ********

      Business Response

      Date: 04/11/2025

      April 11, 2025




      Better Business Bureau
      ***************************************************************************************
      BBB Case ID: ********


      Dear Better Business Bureau:

      Thank you for your recent correspondence to the executive offices of Apple.

      The customer referenced above has been contacted by Apple, and a mutual resolution was achieved regarding their concerns. Should the customer need additional assistance, ********************** has invited them to contact us directly. 


      Sincerely,

      Apple Inc.

      Customer Answer

      Date: 04/11/2025

       
      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me. The refund for undelivered order has been processed.

      Sincerely,

      **** ********

    • Initial Complaint

      Date:04/05/2025

      Type:Product Issues
      Status:
      Resolved
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Dear Better Business Bureau,I am writing to formally file a complaint against Apple Inc. concerning an unjustified lock placed on my entire Apple ID, which has also blocked my access to my Apple Developer Account.Recently, I created a new Apple ID and purchased a $99 annual Apple Developer subscription. I purchased this subscription on March 18, 2025, and my account was locked on April 3, 2025. Shortly thereafter, I successfully published an app, "Sway Song of the Day," on the App Store. My application quickly attracted genuine users and started gaining traction. However, without any prior warning or valid explanation, Apple suddenly locked my entire Apple ID, making it impossible for me to access my developer account or update my app.I immediately submitted a request to unlock my Apple ID, which was inexplicably denied without clarification. Since then, I have spent hours on multiple calls and sent numerous emails to Apple Support, desperately seeking resolution. Despite clearly explaining the urgencyspecifically, that my app has live users depending on updatesI've received no meaningful assistance or resolution from Apple. Apple Support representatives themselves acknowledged that there was no apparent reason for the lock, as my credentials and account were in good standing.This situation is severely damaging the performance and reputation of my app, adversely affecting my users' experience and trust.I kindly request your assistance in addressing this matter swiftly, as Apple's lack of support and transparency in this matter is highly problematic and unacceptable.Thank you so much for your attention to this urgent matter.

      Business Response

      Date: 04/21/2025

      April 21, 2025






      Better Business Bureau
      *****************************************************************************************


      BBB Case #: 23165353






      Dear Better Business Bureau:


      Thank you for your recent correspondence regarding the above-referenced case number.


      Apple appreciates the customers patience while we worked towards resolving this matter.


      The issue reported by the customer has been satisfactorily resolved as the customer was instructed to use the appropriate Apple Account.


      ********************** considers this matter closed.




      Sincerely,


      Apple Inc.

      Customer Answer

      Date: 04/22/2025

       
      Better Business Bureau:

      I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

      Sincerely,

      **** *****

    • Initial Complaint

      Date:04/04/2025

      Type:Service or Repair Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      My daughter went to the store today and tried to get her phone look at it because it wasnt working. When she told them what the problem was and when the *** looks at it. The *** said that its not working due to *** said anything, charging with a cheap charger, a power surge, liquid/physical damage. So, I was upset and file a complaint because they should give her a detail explanation or print or email something to her. So, I called Apple and complained and spoke to **** he said the problem was a hardware problem that wouldnt allow the software to reset the phone. Another problem I had was a silicon cover I bought for her phone, and it was defective from purchase and because I had it just for one month, they decided not to honor it to exchange it out. They said it's not warranty item. It seems this company has forgotten that its about the consumer and not about the bottom dollar.

      Business Response

      Date: 04/10/2025

      April 10, 2025




      Better Business Bureau
      ***************************************************************************************
      BBB Case ID: ********


      Dear Better Business Bureau:

      Thank you for your recent correspondence to the executive offices of Apple.

      The customer referenced above has been contacted by Apple, and a mutual resolution was achieved regarding their concerns. Should the customer need additional assistance, ********************** has invited them to contact us directly. 


      Sincerely,

      Apple Inc.

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