Self Improvement Coach
Erin Dimond FitnessThis business is NOT BBB Accredited.
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Complaints
Customer Complaints Summary
- 4 total complaints in the last 3 years.
- 2 complaints closed in the last 12 months.
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Submit a ComplaintThe complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.
Initial Complaint
Date:03/04/2025
Type:Sales and Advertising IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
They peddle a scholarship so it seems like youre getting a discount, but its fake. I was told I won a partial scholarship but got messages saying they hadnt chosen winners. They quickly pass you through sales **** so you sign up before you realize its a scam. I wanted to get my **** certs before starting my business. They convinced me to start without and that Id have time to complete while starting IFCA yet persecuted me when I spent any time on the cert. They tell you how ethical they are when you start but ethical people would have told me to come back once my cert was finished. My coach was unhelpful. I voiced this through surveys and with her directly. The coaching was only a restating of my check in form. I know what I wrote, I dont need it repeated. She only said find more time. It's geared toward people that have a business already. There was a 2hr course about moving online during covid, which is over and I have 0 clients. Dont tell me Im not using my time well when this is what youre giving me. They are disorganized and unprofessional. Instructors read ****** docs, editing them while recording. I can read just as well if thats all it takes. I started the course as told, setting up licenses/accounts then was told I dont need it yet. Why does the course start with that then? They drag out the process so you continue paying monthly after the contract. There were more calls than I can count with identical social media material, seemingly to push you past the end of the contract. When I said I was ready to launch my business, my coach told me I should wait two months. Why wait if for no other reason than to continue getting me to pay? At the conclusion of the contract, you lose access to all materials that you PAID for. If I pay for a college course and buy the textbook, they dont take the book back when its over. This company removes access to everything, insinuating the value is in the coaching, even though they tell you its much more.Business Response
Date: 03/17/2025
Dear BBB of ************,
I appreciate the opportunity to share our experience working with ******* ******.
******* joined our program on August 21, 2024. Our program is a 90-day accelerator designed to help individuals build and grow their coaching businesses.
******* came to us with a background that included nine years at Planet Fitness and experience as a Beachbody Coach. Through our discovery process, it became evident that her primary challenge was not delivering results to clients but rather acquiring clients in the first placespecifically in marketing and sales. Given this, we advised that her most logical next step was to focus on client acquisition rather than gathering additional certifications before having clients to apply them to. While we did not discourage her from completing her NASM certification, we pointed out that she had six more months to do so and suggested that prioritizing business-building activities would be more beneficial at that stage.
If ******* had been a brand-new trainer, our recommendation would have been different. In such cases, we advise individuals to focus on developing their personal training and coaching skills first before building a business around them.
One of the key challenges we encountered with ******* was her lack of time dedicated to implementing the strategies and action steps provided. We recommended that she set aside 1-2 hours per day to work on her business, yet for three consecutive check-ins, she reported not having taken any action due to her full-time job and travel commitments.
Below is a recording from our October 3rd call, which includes a clear list of action items. While ******* mentioned that her coach was merely repeating what she said in her check-ins, this recording demonstrates that she was given direct, actionable steps to follow:
[Link to the recording] - *******************************************************************************;
Our program is structured to guide students through personalized one-on-one calls, ensuring that they receive tailored direction based on their specific business needs. Additionally, our education vault contains a wide range of modules, but we make it clear that not all content is applicable to every individuals situation. We specifically direct students to focus on the material that aligns with their current business constraints rather than trying to absorb everything at once.
After reviewing Lindseys check-ins with her coach, we believe the primary reason she did not see success was her lack of time commitment to ****. Many of her check-ins noted that she had not completed the action items due to her full-time job. However, **** is designed for individuals who work full-time, and many participants have successfully built their businesses while maintaining other jobs. From the outset, we set the expectation that a minimum of 5-7 hours per week is required to achieve tangible results. Unfortunately, ******* did not dedicate this time, which impacted her ability to see meaningful progress.
Additionally, we believe ******* may be experiencing imposter syndrome. Despite having ample experience as a trainer, she seemed to feel that she needed more qualifications before taking on clients. This hesitation prevented her from implementing the strategies we provided.
We are happy to provide any further supporting documentation if needed. Please let us know how we can assist further.
Best regards,
**** Dimond
CEOInitial Complaint
Date:10/11/2024
Type:Service or Repair IssuesStatus:AnsweredMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
Impact Fitness Coaching Academy (run by **** Dimond), was supposed to be a business mentorship that would help me grow my online coaching business to an alleged "$10,000 a month". Instead I paid $11,000 for virtually nothing. On the sales call I was told "I was sitting on a landmine of opportunity, and I could easily make my investment back in the first six weeks". I wasn't given a chance to thoroughly think about the decision like I wanted to, I was pushed into buying their course there and then, which turned out to be a terrible decision. Here are the facts about this situation.-Was given access to watching videos with very basic level information that they provide for free on Instagram and podcast -Had 2 "check in calls" with my "accountability coach"- The only business advice given by my "coach" was that "I was moving along at a good pace and everything looks good" - The only things I was told to do was watch some videos and post a survey -**** claims you can get clients without spending hours posting, and my "coach" asked me if I could post 5 x a week -Did not wind up getting the full amount of time in program I was charged for and still my credit card was charged for second half of payment, after telling my bank I would not continue with this scam service -Was paired with "accountability partner" who finished entire program (he was charged $10,000 which shows inconsistent pricing) and he did not make a dime from the program either -Reached out several times to **** as well as others to try to negotiate a refund and I was ultimately blocked.- **** claims I was "rude" to one of her team members who tried to call me on phone to talk about issue, claiming I hung up, meanwhile the call disconnected and I tried calling back 5 times after.I would like a refund, however I know **** will not provide one. I even asked for half a refund since I only got half of the time in the program. An "8 million dollar company" cannot refund 11k, for not providing real servicesBusiness Response
Date: 11/04/2024
We started working with ******* ***** in March of 2024. He participated in the program for 4 weeks and then started ignoring the messages and reach outs from our staff. We even sent a message asking if he wanted to be removed from the program to which he never replied. (See attached screenshots.) Since we didnt receive his reply, we continued paying our staff and overhead to support him and continuing attempting to contact him since he has paid for our services. We never received any reply from ****.
We didnt hear from **** until May 24th which at that point was nearly 10 weeks into our 12-week program. He was requesting a full refund and stated that he was unsatisfied. Our contract explicitly states that there is no refund, however, the contract did guarantee that **** would make his investment in the program back or we would coach him for free until he did. (See attached screenshot.)
We asked **** to discuss his options via a phone call with us to discuss his lack of responsiveness and dissatisfaction. The call was scheduled for when he returned from a trip. Before our scheduled call, he filed a dispute with his bank for the payments made for the program. At this point, even if we wanted to offer **** a refund, we were unable to because the dispute was in pre-arbitration. It was now up to credit card company to determine whether the payments were processed in good faith.
The pre-arbitration process took from May through Sept 30th. During that time, our team got on the phone with **** to help him and he was incredibly rude. He hung up on our Director of Client Success. His claims that the phone disconnected were not true. He said Thank you appreciate it. Bye. and the line went dead. He then called the Director of Client Success back repeatedly.
As the owner, I personally spoke with him and explained that I did not have the authority to handle his dispute because it was in pre-arbitration with the credit card company. He was extremely abrasive and called me and messaged me repeatedly until I eventually had to block him.
The bank finally determined that, based on the information we provided, that we did offer **** the services as outlined and the dispute did not settle in his favor.We really would have liked to see **** succeed and do well. We would love to abide by our guarantee in the contract that says we will continue to coach him until he makes his 11K investment back, however, the terms and conditions clearly state that the client must communicate with us. We obviously cant guarantee results if they arent sending check ins and are ignoring us throughout the program.
As this point, if **** is willing to settle the dispute, I would be willing to refund the final 2.2 weeks of his contract rather than allow him back in the program where he is rude to our staff and difficult to work with.Customer Answer
Date: 11/07/2024
Better Business Bureau:
Although I was requesting at least a 50% refund due to the fact that I really did not receive anything close to $11,000 in value, if this is all that can be provided to be from **** I will accept a refund to at least get some of my hard earned money back
Regards,
******* *****Customer Answer
Date: 11/13/2024
My question is when will Erin Dimond Fitness be required to pay me out my moneyCustomer Answer
Date: 11/25/2024
I am withdrawing my complaint under the conditions that IFCA refunds me $3500 as seen above.Initial Complaint
Date:06/08/2023
Type:Customer Service IssuesStatus:UnresolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
The cost of the program is 12k but they will tell you that they will offer you a 2k scholarship because they believe in you.
I will add that I’m a mom of 9. The salesmen knew my circumstances and that I really didn’t have the $$ But he convinced me that’s exactly why I needed them. To make more $$. But once you get in, you are pretty much on your own to go through there “course” yes they have some sample downloads for you to use. But not worth what I spent.
I had a lot of questions and needed clarity. Got nothing from my coach but to watch the videos and try to jump on the support calls in the group throughout the week (which were jammed with other clients, and were not at good times for me to join). I will add that I didn’t hear from my coach for 3 weeks. I had to reach out to her when I had questions and she took days to get back to me. Was promised: Weekly check in calls with coach (not delivered) Help with writing social media posts( not delivered) Help crafting my story (not delivered) Help with client interviews (not delivered) Online teaching modules (which were delivered..later found out they were taken from another business with Ben Gower and often cut off in the middle of the lesson)
I had so many questions..none of which were answered. I also add everything in the online modules is something I could’ve gotten free by listening to their podcast. I definitely was duped. I was falsely sold on the sales call with JP that as a new online coach, I would be able to earn my investment back in 4 to 6 weeks time.
Around week two, when I realized that I was still far away from these results, I brought the false claims to ******‘s attention. ****** convinced me to trust the process and to just hold on. I made my next payment and quickly realized it was a huge mistake. During my initial process, IFCA, spoke of customer service. And spoke in a way that assured me if I was not happy within 30 days I would get a refund (it’s on their website as well). In fact, they speak of this often telling us coaches that if we have a client who is not happy in the program to 100% make it right. They definitely do not do what they claim.
Business Response
Date: 09/15/2023
Impact Fitness Coaching Academy offers a 14 week online course helping fitness coaches scale and grow their online fitness business. The course includes 1 on 1 coaching, course materials and access to our paid communities.
Ms. ******* entered into this agreement on 3/29/2023. Her request to cancel was on 5/16/2023 at week 7 in the program. At that time the determination was to release her from the program with no future payments to be processed. A system error processed the $4,500. We are happy to refund the additional $4,500 however there is currently an open dispute on the funds with her credit card company so there isn't anything we can do on our end aside from wait for the credit card company to reimburse her. If Ms. ******* would like to end her dispute then we can refund it on our end.
Ms ******* does not qualify for the guarantee of 1 on 1 coaching until the client generates revenue in the amount of their investment due to not meeting the requirements of the guarantee i.e. missed coaching calls and incomplete action items as noted on the attached CSM notes.Customer Answer
Date: 09/20/2023
I am rejecting this response because: I tried to get out of my contract the 2nd week in. I saw red flags and had a talk with the supervising coach ******. I told her my concerns and that how already my coach (Leslie) was not getting back to me. She blew me off and told me to hang in there, as things would surely get better. They did not.
I did not miss any coaching calls...I told them I wanted out of the contract but they would not let me out unless I did a "final" call with the coach. I did the call and clearly explained why I wanted out. To say that I missed a call, is a complete lie.
Regardless, I was told I would be getting things that I did not recieve...including 1:1 coaching. My "coach" ingnored my texts on many occasions, I didn't hear from her in over 2 weeks and she didn't respond to my check in. There is a lot that this "coach" was supposed to help me with, but because she ignored my requests, nothing got done.
I am not the first client this has happend to and can provide nearly 50 clients that this same thing happend to. They should not be in buisness. At the least, should have some integrity and refund money when a client isn't happen with the services renedered.
I have provided plenty of things in my defense showning their neglance and complete disregard for my needs. What happend to the client always being right? I have filed with the attorney Generals office and have spoken to a lawyer as well.
I did get the very last withdrawel back (no thanks to them though) I was able to show the bank that they did a withdrawel AFTER cancelling my contract. They wanted that money and will do whatever unethical way to get it.
Business Response
Date: 09/27/2023
******** entered into an agreement with us to help her with her business. The agreement was 14 weeks long and we provided 7 weeks of service before she decided she no longer wanted to continue.
You'll see in our notes attached that she wanted to stop at week 7 on 5/19 because she didn't want to continue running a business.
One Ms. ******* found out we weren’t going to refund her for our time spent helping her, she then started saying that the reason she wanted a refund wasn’t because she no longer wanted to run a business but because our quality of service was poor.
We decided not to refund ******** because we didn't feel it was fair for our staff to spend 7 weeks working with her, consulting on her business, and then for her to decide she no longer wanted to run a business so that all of our time and efforts should go without compensation.
We did have one technical error on our end where a message didn't go through to ******** on 5/9/23. You'll also see that noted in our client notes.
I do believe we've done the right thing by letting Ms. ******* out of her contract once she let us know she no longer wanted to run the business since we obviously could no longer help her at that point.
However, her deciding she no longer wanted to run a business is like someone buying a home, deciding in 2 months they don’t like it and then requesting a refund on their mortgage. She used our services for 7 weeks.
Attached are our CRM notes from her time in the program. I also have every call recording she's had with our staff.
I've also attached the email that was sent to her when we made this determination on our end.
However, the most absurd of ********’s complaint is the fake screenshot she attached to claim that “I called her a bitch.”
This is a Photoshop screenshot. You’ll see two screenshots that I’ve attached. One is just her message in response to no message.
I’m sure she’ll argue that I deleted my message, however, you’ll see a second screenshot where I have tested this and it says “message unsent.”
I would never call a client a name. Especially completely unprompted as she’s showing in her fake screenshot.
I understand that I could have easily just refunded the $5500 as my time spent responding to these is worth much more than that. Had she been a reasonable customer with a legitimate complaint I absolutely would have. At this point though, it doesn’t seem right to allow Ms. ******* to lie about businesses in this way.Customer Answer
Date: 10/02/2023
I am rejecting this response because: Everything they are saying is completely false. I have never photoshopped anything. I left a review on Erins Facebook page, and that message was sent right after. I am known for my honesty. Whats happening is, IFCA are caught in a complety scam business and you are trying to turn things on me. Their staff did NOT spend 7 weeks with me. This is the problem. They completly brushed me off and I did not get the coaching I was promised. Yes it was overwhelming, because this company did not help me as they said they were going to. I have gone over what they promised, yet failed to give.
I have been forced to close down my business. Im not the first complaintt there are HUNDREDS of complaints on redit for this company. I have never been rude to anyone, I was completly calm and asked for a refund. For you to falsify documentation that would state I did otherwise is completely illegal. I will continue to give your company a bad rating, until I get my refund. Its an absolute disgrace to the coaching industry. This is why you are mad. Because im speaking up.
Regards,
******** *******Initial Complaint
Date:12/07/2022
Type:Product IssuesStatus:ResolvedMore info
Complaint statuses
- Resolved:
- The complainant verified the issue was resolved to their satisfaction.
- Unresolved:
- The business responded to the dispute but failed to make a good faith effort to resolve it.
- Answered:
- The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
- Unanswered:
- The business failed to respond to the dispute.
- Unpursuable:
- BBB is unable to locate the business.
I purchased a ticket for Erin's event Impact Coaching Mastermind. The event page has a money back guarantee that has since been scrubbed from their site due to me referencing it. I will include a screenshot, but it clearly states:
"Yes, that's correct. If you purchase a ticket and attend the event, and you don't feel like you received 10x as much value, as you invested, we'll refund your ticket price, plus your flight and hotel. We're so confident in what this experience has to offer, and the impact it will make in your life, and business, we stand by this 100% satisfaction guarantee."
I contacted Erin & Jordan for a refund. I did NOT get any value from this event AND Jordan chose to disclose a very personal bit of information about me that was not his to disclose in front of hundreds of my peers, causing a tremendous amount of stress and embarrassment.
Erin & Jordan are refusing to refund me, have stated that they won't be responding to my emails, and scrubbed their website to remove the money back guarantee. This is unethical, unprofessional, and completely devoid of any semblance of integrity. I want my money back.
Business Response
Date: 09/15/2023
This complaint was submitted the same day we responded to discuss the complaint. Two days later, Ms. ****** was fully refunded and satisfied with how it was resolved. Please see attached email response.
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