Digital Advertising
Iron PulleyAbout
About This Business
Products and Services
CPG and performance ecommerce high touch advertising that balances branding with ROI.
Ecommerce Analytics - Identifying user friction. Segmenting addressable audiences. Cohorts and personas. ROI / Lifetime Value.
Analytics implementation using Google Analytics, Adobe Analytics, and tag management.
Dynamic Creative Optimization (remarketing ads) - Personalized on brand creative that changes based on user behavior.
Google Shopping for CPG brands - Keyword targeting within Google shopping that helps CPG dominate categories and build their brand using real time positioning.
Technical SEO - Audits of website search engine discoverability.
Content strategy - building authority within SEO. Keyword difficulty analysis and content planning for priority keywords.
Conversion Rate Optimization - using A/B testing, they evaluate content flow to generate conversion rate lift.
Business Details
- Local BBB:
- BBB of Central Ohio
- BBB File Opened:
- 6/15/2020
- Business Started:
- 6/7/2010
- Alternate Names:
- Better Cheaper Now Ltd.
- Anthony Zara
- Business Management:
- Mr. Anthony J Zara, Founder
Additional Contact Information
- Principal Contacts
- Mr. Anthony J Zara, Founder
- Customer Contacts
- Mr. Anthony J Zara, Founder
- Additional Phone Numbers
- Other Phone: (614) 547-9272
- Additional Email Addresses
- Primary: Email this Business
Additional Information
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