Foundation for Better Business

Our mission is to cultivate economic growth and prosperity by empowering small businesses with tailored educational initiatives, disseminating up-to-date research and data, and fostering impactful connections across Texas.

About the Foundation

For nearly 40 years, the Foundation for Better Business has championed trust and ethical practices across Texas. BBB Foundation for Better Business strengthens businesses and communities through engaging programs and events. Roundtables, workshops, webinars, and networking opportunities provide resources to help small businesses grow and consumers make informed decisions. By focusing on ethical practices and thought leadership, we create meaningful connections and drive economic success across Texas.

Business people shaking hands in modern office. Shot of businessman and businesswoman handshaking during a meeting in the office.

Annual partnership opportunities

BBB Foundation for Better Business partners with dedicated sponsors who share our commitment to promoting ethical business practices and enhancing community trust. Their support is vital in empowering consumers and businesses through educational programs that foster a more informed and responsible marketplace.

Learn about our programs and events

Ignite sparked by BBB Logo

Ignite sparked by BBB

Ignite, sparked by BBB, is a small business co-working space with room for anyone from small conferences to single operators looking for space.

Ignite is also an accelerator, offering courses in leadership, finance, and management, with specialized programs for underrepresented entrepreneurs. Through purpose-driven education and certifications, Ignite empowers Texas entrepreneurs with tools to thrive in a fast-changing world, online or in-person. 

Click here to learn more about how to get involved with Ignite and its programs. 

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Power of Better Business Roundtables

Better Business Bureau® Foundation for Better Business and Austin Business Journal (ABJ) partnered to produce 12 Power of Better Business Roundtable discussions in 2025.

Led by a moderator, your company’s panelists will take part in the discussion on topics that position your company as thought leaders in the topic of your choice. The BBB and ABJ teams will provide a writer, design your article in-house, record the sessions, and edit the content to use across our combined digital marketing channels, Foundation programming, and ABJ’s print and web editions, with the option to expand to additional markets in Texas.

Thought Leadership, Event Sponsorship

We believe the most impactful sponsorships come from organizations that don’t just fund the mission—but help deliver it. Our events are designed for our sponsors to step into the spotlight as educators and experts.

We invite our corporate partners to not only underwrite these experiences but to lead the conversation—by joining our panels, presenting on key topics, and sharing real-world insights that empower small businesses to thrive.

Discover our current events here.

Upcoming Events

Economic Resilience Luncheon

Texas is booming—but can our workforce keep up? With billions in infrastructure projects ahead, a severe skilled trades shortage threatens business growth, economic stability, and project timelines.

Join top business leaders, industry experts, and workforce innovators for an exclusive Economic Resilience Luncheon on April 29 from 11:30 a.m.–1 p.m. at BBB Conference Center, hosted by the BBB Foundation for Better Business.

Past Foundation Events

Volunteer opportunities

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Get involved

Whether you’re passionate about mentoring, thought leadership, or sharing your expertise, we have meaningful opportunities for you to make an impact.

  • Better Business Ambassadors: Advocate for small business success and connect with like-minded leaders.
  • Program Task Forces: Shape new initiatives by offering your insights and thought leadership.
  • Committees: Collaborate on expanding and enhancing our mission through targeted initiatives.
  • Expert Speakers: Share your knowledge by speaking at events or contributing to educational programs.

Latest News from the Foundation for Better Business

We’re reimagining how small businesses thrive in Texas—through bold programs, strategic partnerships, and catalytic moments of change. Explore the latest milestones as we continue building a stronger, more connected future for entrepreneurs across Texas.


 

 

"Empowering small businesses with knowledge and resources is the cornerstone of economic resilience. BBB Foundation for Better Business’s programmatic expansion is not just a commitment to reducing business failure rates; it’s an investment in the future of our Texas communities. Together, we can build a stronger, more vibrant entrepreneurial landscape."

Abby Mellott

Market President and Publisher of the Austin Business Journal and proud BBB Board Member

 

 

Contact us

Foundation Carrie Portrait
President/CEO

Office: 844-477-1099
Direct: 512‑503‑0558
Email: churt@austin.bbb.org

Foundation Bethany Portrait
Executive Director

Office: 844-477-1099
Cell: 512-415-5562
Email: bleffingwell@austin.bbb.org